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Just as every person’s fitness goals are different, so too are the individual paths to achieving those goals. But when it comes to creating customized experiences for its 4+ million members across the U.S., 24 Hour Fitness realized there was only one sure path to success: Microsoft Dynamics 365. In the crowded wellness industry, 24 Hour Fitness distinguishes itself through both its innovative approach to fitness and its personalized approach to member service. Today, the company is applying data analytics to member marketing by connecting Dynamics 365 with Adobe Experience Cloud hosted on Microsoft Azure to personalize marketing messages to millions of members at its 400+ health clubs. Watch this video to see how 24 Hour Fitness is connecting marketing and sales data to reach people in exciting new ways, attract record numbers of members, and ultimately help more people attain their fitness goals.