
6 Strategies to boost sales productivity: A guide to modernizing your growing business
December 2, 2020
A day in the life – Marketing
December 2, 2020As software customers become better informed through their own online research, sellers must adapt their sales practices to engage with them at the right time and with the right insights to deliver value. By adopting a relationship sales approach that encompasses social listening, customer research, and innovative technology, the Inside Sales team at Microsoft has undergone a digital transformation that drives better interactions and establishes a model from which both partners and customers benefit.