Pay-Per-Click Marketing

Pay-Per-Click Marketing (PPC)

Pay-per-click is a large part of many companies' internet marketing programs. However, it should not be the only part. Pay-per-click can give you much better results as an integrated part of a larger system. Our solutions automate lead generation and lead nurturing processes over multiple channels, beginning with pay-per-click search marketing and landing page optimization.
Nearly three-fourths of companies that outsource their pay-per-click search marketing to agencies are dissatisfied with their results, and only 21 percent are completely satisfied, according to a Jupiter Research published late last year.
Marketing studies indicate that 93% of B2B buyers start their buying process using the search engines. When examining the website's effectiveness, always take into consideration the all important landing page. A high quality landing page not only ranks well in the search engines; it also gets more exposure through the pay-per-click campaigns and reduces the cost per click.
While the goal of search marketing is to generate leads, it is not good enough to take prospects to a generic home page when they click an ad. With less than a 2% conversion rate , it's like throwing away 98% of your search budget. Instead, search marketers must focus on conversion optimization through targeted landing pages as much as traffic generation. In fact, companies that have optimized landing pages targeted to specific search terms can increase conversions by 400% or more.

Eyecay can provide significant traffic to a client’s website through paid-search, where the client pays for each visitor delivered to their website. Traffic is not guaranteed and it varies depending on money spent towards ads, day of the week, month, season, geographic location, etc. Eyecay works with clients and search engines to deliver as much qualified traffic as economically feasible to a client’s website.
Sponsored Link Marketing AKA pay-per-click marketing, is the most predictable, and controllable of the search engine marketing programs available today. Based on a cost per click basis, ads will appear as soon as the account set up is complete. Eyecay will work with the client to set monthly budgets which can be increased or decreased as needed.
Paid Search Services include the following:
(1) Keyword Phrase Discovery Creation and Optimization.
(2) Title authoring – includes writing all short titles and descriptive paragraphs to optimize click-through rates for each keyword or phrase.
(3) Account set up with Google, Yahoo, Bing and other PPC engines if mutually agreed.
(4) Regular analysis and bid management of keywords
(5) Regular ad maintenance as needed to test and tweak copy
(6) Monthly Budgetary, and metrics management report
(7) Monthly reports to company liaison regarding recommendations for promotions, landing pages and other coordinated programs.


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