Social Media Marketing

More than ever users are seeking information and basing decisions on their peers’ advice and opinions. Customers head to your Facebook and Twitter sometimes based on a post or a re-tweet. Let your brand identity on social media be consistent with the brand you have worked so hard to develop. Our team will help you establish a presence on both Facebook and Twitter with custom designed graphical elements that will make a lasting impression on all who visit your page. Combine this visibility with the ability to link directly to your website and you have a recipe for major exposure and traffic. Bringing your business into the social media scene will bring you to the next level of advertising as well as a whole new way to connect with your market. This is the next step.

How Social Media Impacts Shopping?

81%

say post from their friends directly influenced their purchase decision.

30%

are most likely to respond to brand offers when they have been reposted by a friend!

38%

of moms are more likely than other women to purchase from brands they "like" on Facebook.

Why Social Media Marketing Is Important

Driving Traffic

Every website owner wants to increase their traffic; Social networks top the list of site referrals. Not to mention that they triumph in time spent on site, as well. Search Engines used to be the sole focus for driving traffic and marketers allocated all their resources there. SEO still exists but it has now become more social.

SEO

With every coming update to a search engine, more social results are being integrated. Whether it is being using Facebook or Google using Google +, algorithms are not taking social results into account. Even Social networks themselves are becoming search engines. For example Facebook’s graph search or Twitter being a real-time search engine. Your efforts though social will become more significant in your SEO strategies. You can no longer do one and not the other without compromising your results.

Engagement

Communication is important for any business but positive engagement with the customer base can really lead to improved reputation. Social allows brands and user to interact freely and quickly. The brand takes on a personal role and becomes a member of a conversation. Resulting exposure can develop a quality brand image.

Branding

With every profile being unique, businesses can give brands a personality on social networks. How they interact, the look and feel of the profile, all encompass the general characteristics of the brand. For many businesses your social profile may be more important than your website.

Mobile

At the forefront of social is mobile, because most of the social activity that is being done is being done through a mobile device. Remember that most internet activity is being done through mobile devices; plan accordingly when developing your social strategy. Everything on a mobile device can be shared with any social network, take that into perspective. Your website most likely will be viewed through a mobile device, be sure it is compatible and offers the viewer a positive experience.