Video is one of the most engaging forms of content, particularly for millennials. Incorporating video into your digital marketing strategy may help grow your business. There are a number of opportunities for video including adding video on your website to demonstrate your product, posting videos on Facebook and adding video to email newsletters. Including “video” in your email subject line may also help boost customer engagement. Video may help enrich your relationship with customers and help bring a unique identity to your company beyond branding and logo.

There are many avenues of success for small businesses on social media platforms—but with the plethora of options, it can be an overwhelming task when growing your business. But an effective social media campaign may lead to explosive growth with little cost. Content is key for any social media campaign. Whether it’s Facebook, Instagram or LinkedIn, find out where your customers are most engaged and post relevant, informative content. Activating brand ambassadors for your products can also help bring awareness to your brand.

Like entrepreneurs who sell umbrellas in the rain, you may want to consider going to where your product is in demand. You may want to brainstorm ways you can make your business portable and travel to hot spots. Consider filling a truck or booth with your product or demonstrating your services at festivals or farmers markets. Finding ways to showcase your goods and services in a small space may help you grow your business.