Of course, you need people to visit your website in the first place. You’ve probably heard about getting ‘traffic’ to your website. That’s a topic for an entire article of its own. For now, let’s focus on making sure that you’re making the most of your website for the people who do visit.

Implementing the following five tips will transform your website into a client attraction tool. If you do all of them the likelihood of converting people who visit your website to clients will increase greatly.

Your call to action, the one action you want prospective clients to take, should be very visible on your home page. It needs to appear ‘above the fold’ meaning that it can be seen without having to scroll down. Why not include it on every page of your website.
The one action that you want people to take needs to be very specific.
You need just one action with simple instructions. Don’t be confusing.
For example, do you want them to: sign up for your ezine, call you, or send you an e-mail? Choose one and make is easy to do.

Hopefully you offer a free valuable giveaway (a report, audio, or a consultation), or you offer a discount on your services. It’s easiest if this process is automated so that you save your precious time. Contact us if you need help.

Most people who visit your website will not come back. Not because they don’t like you or what you do, they’re just busy. So you need to invite them to give you permission to be in touch.

This can be linked to your free offer. When the process is automated people who are interested simply need to provide their e-mail address in order to receive your free offer.

People want to know who the person behind the business is so please include a photo. We humans like to feel a connection and that can be achieved to a certain degree with a photo.

You can use various photos of yourself (and your team if you have one) on different pages of your website. Make sure the pictures are high quality and fit with your personality and brand.

Analysis may not seem glamorous but it can be really exciting when you understand who is visiting your website.

Analytics tells you how many people have visited, where people found out about your website, where they are located, and so much more!

When your website has a clear call to action, allows you to give away something valuable, creates a way for you to stay in touch, makes you visible, and allows you to analyze who is visiting, you will be able to attract more clients.